Class Detail

UCSC Logo

ECON 161A - 01   Marketing

2025 Summer Quarter

Search



Copy Link
Textbooks
Course Readers

Class Details

Career
Undergraduate
Grading
Student Option
Class Number
70542
Type
Lecture
Instruction Mode
Asynchronous Online
Credits
5 units
General Education
 
Status
Open
Available Seats
100
Enrollment Capacity
100
Enrolled
0
Wait List Capacity
0
Wait List Total
0

Description

The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution.

Enrollment Requirements

Prerequisite(s): ECON 100A or ECON 100M.

Class Notes

If you completed the prerequisites but get an error message: UCSC Students - email your proof of prerequisite material to the department at: econ_ugrad_coor@ucsc.edu with the subject: Summer Econ 161A for approval to enroll.
Visiting Students - email your proof of prerequisite material to the instructor for approval to enroll, Steve Owen, stowen@ucsc.edu with the subject: Summer Econ 161A.
If you need to take the prerequisite in Session 1, enroll in that course first, then email summer@ucsc.edu for a permission number to enroll in this course.

Meeting Information

Days & Times Room Instructor Meeting Dates
Online Owen,S.A. 07/28/25 - 08/29/25
Search