Class Detail

Introduction to the basics of setting up a start-up company using the Lean Launchpad/NSF I-Corps model of instruction. Students learn principles of data collection, marketing processes, and resources needed for new companies. The class is articulated around the design of a business plan, in groups of 4-5 students coached by a successful entrepreneur, and culminates in a presentation. The market research for the project involves talking to at least 5 potential customers, partners, channels and/or related experts each week.

Enrollment is restricted to College Scholar Students.

All students welcome from any college or high school; restrictions are lifted in summer (enrollment is not restricted to College Scholars). See startups.ucsc.edu for more on the Summer Entrepreneurship Academy (SEA). Visiting students register through summer.ucsc.edu. Graduate students must enroll and pay undergraduate tuition to attend. From Instructor: Introduction to the basics of setting up a start-up company using the Lean Launchpad/NSF I-Corps model of instruction. Students learn principles of data collection, marketing processes, and resources needed for new companies. The class is articulated around the design of a business plan, in groups of 4-5 students that are coached by successful entrepreneurs. It culminates in a pitch deck presentation. The market research for the project involves talking to at least 5 potential customers, partners, channels and/or related experts each week. This class is all online.

Days & Times	Room	Instructor	Meeting Dates
	TBD In Person	Miljkovic,N.	06/22/20 - 08/14/20