Class Detail

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ECON 161A - 01   Marketing

2019 Summer Quarter

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Class Details

Career
Undergraduate
Grading
Student Option
Class Number
71039
Type
Lecture
Credits
5 units
General Education
 
Status
Open
Available Seats
9
Enrollment Capacity
50
Enrolled
41
Wait List Capacity
0
Wait List Total
0

Description

The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution. (Formerly course 161.)

Enrollment Requirements

Prerequisite(s): ECON 100A or ECON 100M.

Class Notes

Visiting students, contact the instructor, Steve Owen at stowen@ucsc.edu to petition for enrollment. Include proof of prerequisite materials. If you're taking 100A in Session 1, contact summer@ucsc.edu for a permission code to enroll in 161A in Session 2.

Meeting Information

Days & Times Room Instructor Meeting Dates
MW 09:00AM-12:30PM Engineer 2 194 Owen,S.A. 07/29/19 - 08/30/19
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