The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution. (Formerly course 161.)
Enrollment Requirements
Prerequisite(s): ECON 100A or ECON 100M.
Class Notes
In summer, visiting students may request permission to enroll by showing proof prerequisites have been met: econ_ugrad_coor@ucsc.edu